clickthrough fee

clickthrough fee
= prospect fee
A payment made to a company for traffic generated by a link on the company's website, typically by means of a banner advertisement

Big dictionary of business and management. 2014.

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Look at other dictionaries:

  • prospect fee — See clickthrough fee …   Big dictionary of business and management

  • Cost per impression — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

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